Vision West Nottinghamshire College

Marketing and communications collateral using a range of design solutions created at Vision Business Support Services Ltd (VBSS), a subsidiary company of West Nottinghamshire College Group.

Community and Adult Course Guide 2018/19

68 page print brochure and marketing adverts for print and online use were created from initial brief through to final artwork for the 19+ market.

16+ Course Guide 2018/19

Further Education (16+) and A Level course guides 2018/19.

Reworked and re-energised the layouts for both guides. The branding is used for the current academic years marketing campaigns.

• Digital and print adverts

• Display stands

• Livery and ad van

Marketing Material 2018/19

Marketing print collateral for the college, university and commercial businesses.

Adult and University-level digital and print adverts.

In-house data protection campaign (infographics), print and digital formats.

Bi Plus logo design, brand and collateral for the Bisexuality and Other Identities, LGBT+ History Month Partnership Conference.

Four Communications

Corporate Brochure • Logo Creation

Four Communications brochure for the Gulf region. I created a brochure based on brand guidelines. I wanted to produce something simple but elegant, dual language, 21cm sq, perfect bound, 20 pages plus an outer sleeve for the brochure to sit within. I decided to combine Arabic calligraphy alongside the Four logo. The calligraphy represents the word Four in Arabic. A calligrapher was commissioned and I fine-tuned the logo to achieve the right shape.

The dual language logo is currently used by the company in the Gulf region.

http://www.fourcommunications.com

Nottinghamshire Wildlife Trust

Branding • Campaigns

Badger Campaign: the development of a campaign which conveys the Trust's messages, essentially the vaccination of badgers to prevent the spread of Bovine TB and future culls.

Two routes, one photographic combining illustration, one illustrated.

I created the heart of badgers to reflect the badgers being at the heart of the countryside, combining the family of badgers above ground with the badger sett below. Also the badger holding a sheet of paper is used as a device for updating the public on the campaign.

Creation of concepts, copy, headlines and artwork for this campaign.

Photographs by © Elliott Neep

Marketing Material

Development of designs for campaigns and marketing collateral to help the Nottinghamshire Trust promote and protect wildlife.

http://www.nottinghamshirewildlife.org

Indigo Properties LLC

Rebranding • Launch Event

I was personally responsible for implementing the rebranding of Indigo Properties LLC a marketing and real estate company.

I liaised with the client directly on all aspects of the rebranding process from the corporate identity, brochure, stationery, signage to all brand elements used in the launch event held at the Jumeirah Emirates Towers Hotel, it was a great success.

• Event invitation

• Rebranding exercise and logo

• Brochure

• Indigo logo as an acrylic sculpture

• The event

Exhibition Stand Graphics

Microsoft Gulf

Briefs varied from product marketing collateral, advertising to product launches. Over six years I managed and designed Microsoft’s stand graphics and collateral including the partner catalogue, posters, adverts, leaflets and invites for GITEX the annual technology exhibition in Dubai. This was a complex project to manage and organise. I worked with stand builders, the digital house and printers to ensure the final outcome was successful by creating graphics and layouts which promoted the products. I would constantly communicate with the client and come up with solutions if any problems arose and always remained within the deadline. 

Department of Transport

Abu Dhabi designing marketing materials and exhibition stand graphics for use within the region and Europe.

Bon Café
Stand graphics created for a catering and hospitality show.

Emirates SkyCargo

Visual Standards Guide

I designed the Emirates SkyCargo brand book a nine month project, liaising closely with the client. 

From initial brief and concept to the creation of artwork through to the checking of the printers' proofs for the finished product.

This was a high profile complex project which was well received.

Orange Lake

Branding • Marketing Toolkit

Client • Indigo Properties LLC

I was awarded the design of a prestigious marketing tool for Orange Lake after having successfully rebranded and launched Indigo Properties LLC.

Orange Lake is a development of 68 luxury villas within Jumeirah Golf Estates. I worked with the architects, Jumeirah Golf Estates and the client to produce a high end marketing tool and all the elements affiliated with the website worthy of selling villas priced over £1 million.

http://orangelake.ae

DTZ

Branding • Marketing Kit

I created a dual language marketing kit for regional use incorporating a brochure, case studies and contact information. This job entailed adhering closely to the client's guidelines.

C•NICOL

Illustration

Water Siren illustration created for a British heritage luxury leather brand C•NICOL.

I initially produced a set of ideas and roughs based on the theme of water sirens. Through my research I liked the idea of the sirens looking into mirrors as mirrors are often carried in handbags. The illustration is small in size and needed to reflect the colours of the leather used to assemble the handbags.

I used a variety of techniques to achieve the final result. The illustration had to work as a repeat pattern. I used a diamond shape in the form of decorative waves, the water sirens flow within the space to connect the pattern. 

The handbag collection was launched May 2015.

Photos of the handbags are reproduced with kind permission of © C•NICOL

http://www.cnicol.com

Café Torque - Muscat, Oman

Branding

Client • Zubair Corporation

I created Café Torque’s brand identity from initial concept through to final production for a new chain of coffee shops. Creating a sixty page Creative Toolkit which explains how to implement the brand consistently from logo usage through to livery.

VaryDose

Logo Design • Branding

Client • Queen Mary Innovation Ltd, London

VaryDose, logo and brand created to market the first dry powder dispensing technology for the pharmaceutical industry.

I created a series of concepts for the client. The selected logo conveys a variable dose and the word 'VaryDose' dispenses the powder. Marketing collateral was also produced to promote the product.

http://varydose.com

Illustration

Book Illustration

I use a variety of techniques depending on what is required. I use a whole host of media including pencil, watercolour, ink and also produce digital illustrations. My work combines illustration with design and I am able to adapt my work for different subject matter.

Vittorio and Zani

I have written and illustrated 'Vittorio and Zani' a tale about two best friends. A 40 page storybook. The main plot centres around the journey of the two main characters, who are clowns. The two main themes are good versus bad, with the baddie getting his comeuppance and love - firstly the platonic love of the two friends plus the romantic love outlined later in the story. This is all set against the backdrop of the show.

Taj Mirage The Magnificent Magician and Showman

A 32 page children's picturebook. The main characters leave the toy shop where they live and visit the circus. Taj Mirage the main character is a magician, but not a very good one. Taj and his friends Hetty and Bertina have lots of fun and excitement and Taj eventually saves the day.

Greeting cards and digital illustrations.

www.catherinehouten.com